FASHION | Ecoist’s Hot Red Clutch

12Sep08

Some things are better the second time around. Case in point: Ecoist’s collection of fashion accessories designed and made entirely from repurposed Coke Cola labels. Ecoist sources its raw materials from Coke manufacturers in Peru (rescuing the misprinted or discontinued), and local artisans weave labels into a variety of bags and clutches. Check out the process here.

According to Ecoist, the collection is certified fair trade, and they plant a tree with each purchase. It’s partnership with soft drink juggernaut like Coke may not be able to help rescue the millions of bottles consumed and cast off in other parts of the world, but keeping the manufacture of their styling accessories local keeps the footprint small.

Baguette Clutch, $48 at Ecoist or check out the entire Coke collection.

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One Response to “FASHION | Ecoist’s Hot Red Clutch

  1. Haha, genius! I wish I was that creative


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